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What are missed calls costing your plumbing company?

A missed call can be a missed job. This free calculator estimates how many jobs and how much revenue unanswered calls may cost your plumbing company each week, month and year. It is built for trades shops. The unanswered share is the home-services benchmark, because the Invoca page we cite does not publish a plumbing-only miss rate.

Change any input. The result is an estimate of opportunity, not a guarantee or a forecast. After-hours calls are a separate slice, using ServiceTitan's off-hours share instead of the 27% unanswered share.

Calculator

Assumption Use your phone log or call-tracking report.

Invoca, 2023: home services companies miss 27% of inbound calls. Source

Assumption Invoca, 2023: 47% of home-services calls are leads. This applies that rate to missed calls. Source

ServiceTitan, June 2022 data: plumbing call booking rate 43%. Assumption: a missed caller would have booked at that rate if the call had been answered. Shops with fewer than 5 technicians booked 24% in that same report. The menu fills the field. You can type any rate. Source

Choosing a preset fills the booking-rate field. With JavaScript off, type the rate yourself. Fewer than 5 technicians: 24% (ServiceTitan).

ServiceGrid, 2026: plumbing service call average ticket $325 (range $225 to $485). Use your own number. Cross-check only, not the default: Angi says the national average plumbing repair is $341 ($182 to $501), from 94,386 projects.

Worked example

$1,064 per week

$4,607 per month · $55,331 per year

Missed calls: 16.2 per week

Missed opportunities: 7.614 per week

Jobs not booked: 3.274 per week

How the math works

  1. Missed calls per week = calls per week × unanswered share.
  2. Missed opportunities per week = missed calls × opportunity share.
  3. Jobs not booked per week = missed opportunities × booking rate.
  4. Revenue at risk per week = jobs not booked × average ticket. Per month = weekly × 4.33. Per year = weekly × 52. Rounded to the nearest dollar at the end.

With these defaults, 60 × 27% × 47% × 43% × $325 = $1,064.06 a week before rounding, shown as $1,064. Month $4,607. Year $55,331.

Monthly revenue at risk in this estimate is about $4,607. The Full Package is $249 per month on the Goldenhour price list. Set them next to each other and compare. This is not a guarantee that the plan recovers the difference. Year one of the Full Package at the published price is $249 × 12 + $1,997 setup = $4,985. Yearly revenue at risk in this estimate is about $55,331. That is also a comparison, not a forecast.

ServiceTitan's call booking rate may already be measured on all calls, not only opportunity calls. This calculator still multiplies by the 47% lead share. If the booking rate is already an all-call rate, the result is conservative. The 47% step stays labeled as an assumption.

Why calls get missed

What to do about missed calls

Never lose a call to voicemail again

Goldenhour Solutions LLC, Phoenix, AZ. Sunny is an AI receptionist, not a person.

On the Full Package ($249 a month, $1,997 one-time setup), an AI voice answers calls after hours, on weekends, and while you are on the other line. It takes messages, answers common questions, and collects a preferred time. You confirm the appointment. Callers are talking to an AI. Google Calendar is not synced. A missed call does not send an automatic text.

Done for you, live within a week. No contract. Cancel anytime.

Try it: call (520) 602-8435 to talk to the AI. That call does not send a text.

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FAQ

How many calls does a plumbing company miss?

Invoca's 2023 benchmark found home services companies miss 27% of inbound calls. At 60 calls a week, that is 16.2 missed calls. Your own phone log is the better number. The 27% figure is for home services as a group.

How much is one missed plumbing opportunity worth?

It depends on your booking rate and average ticket. With this page's defaults, a 43% booking rate and a $325 ticket, one missed opportunity call is worth about $140 in expected booked work (0.43 × $325).

Does every missed call become a lost job?

No. Invoca's 2023 data shows 47% of home-services calls are leads, and not every lead books. The calculator only counts the share that would likely have booked. Applying the 47% lead share to missed calls is labeled an assumption.

What is a useful way to stop missing calls?

A dedicated call taker, forwarding overflow to another line, or an answering service or AI receptionist. The right choice depends on your call volume and budget.

How does Goldenhour's Full Package work?

An AI voice answers calls after hours, on weekends, and while you are on the other line. It takes messages, answers common questions, and collects a preferred time. You confirm the appointment. Callers are talking to an AI. Google Calendar is not synced. A missed call does not send an automatic text. The price is the Full Package price published on the Goldenhour homepage. No contract, cancel anytime.

Sources