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A missed call can be a missed job. This free calculator estimates how many jobs and how much revenue unanswered calls may cost your roofing company each week, month and year. It is built for trades shops. The unanswered share is the home-services benchmark, because the Invoca page we cite does not publish a roofing-only miss rate.
Change any input. The result is an estimate of opportunity, not a guarantee or a forecast. After-hours calls are a separate slice, using ServiceTitan's off-hours share instead of the 27% unanswered share.
Assumption Use your phone log or call-tracking report.
Invoca, 2023: home services companies miss 27% of inbound calls. Source
Assumption Invoca, 2023: 47% of home-services calls are leads. This applies that rate to missed calls. Source
ServiceTitan does not publish a roofing booking rate. 42% is the typical shop in the June 2022 report. Using it for roofing is labeled as that stand-in. Assumption: a missed caller would have booked at that rate if answered. Shops with fewer than 5 technicians booked 24% in that same report. The menu fills the field. You can type any rate. Source
Choosing a preset fills the booking-rate field. With JavaScript off, type the rate yourself. Fewer than 5 technicians: 24% (ServiceTitan).
Angi, 2026: national average roof repair $1,174 (most homeowners $395 to $1,968), from 32,999 projects. This is a repair average, not a small service-call fee. Type your own ticket if your missed calls are smaller jobs.
$3,754 per week
$16,256 per month · $195,224 per year
Missed calls: 16.2 per week
Missed opportunities: 7.614 per week
Jobs not booked: 3.198 per week
With these defaults, 60 × 27% × 47% × 42% × $1,174 = $3,754.31 a week before rounding, shown as $3,754. Month $16,256. Year $195,224.
Monthly revenue at risk in this estimate is about $16,256. The Full Package is $249 per month on the Goldenhour price list. Set them next to each other and compare. This is not a guarantee that the plan recovers the difference. Year one of the Full Package at the published price is $249 × 12 + $1,997 setup = $4,985. Yearly revenue at risk in this estimate is about $195,224. That is also a comparison, not a forecast.
ServiceTitan's call booking rate may already be measured on all calls, not only opportunity calls. This calculator still multiplies by the 47% lead share. If the booking rate is already an all-call rate, the result is conservative. The 47% step stays labeled as an assumption.
Goldenhour Solutions LLC, Phoenix, AZ. Sunny is an AI receptionist, not a person.
On the Full Package ($249 a month, $1,997 one-time setup), an AI voice answers calls after hours, on weekends, and while you are on the other line. It takes messages, answers common questions, and collects a preferred time. You confirm the appointment. Callers are talking to an AI. Google Calendar is not synced. A missed call does not send an automatic text.
Done for you, live within a week. No contract. Cancel anytime.
Try it: call (520) 602-8435 to talk to the AI. That call does not send a text.
Invoca's 2023 benchmark found home services companies miss 27% of inbound calls. At 60 calls a week, that is 16.2 missed calls. Your own phone log is the better number. The 27% figure is for home services as a group.
It depends on your booking rate and average ticket. With this page's defaults, a 42% booking rate and a $1,174 ticket, one missed opportunity call is worth about $493 in expected booked work (0.42 × $1,174).
No. Invoca's 2023 data shows 47% of home-services calls are leads, and not every lead books. The calculator only counts the share that would likely have booked. Applying the 47% lead share to missed calls is labeled an assumption.
A dedicated call taker, forwarding overflow to another line, or an answering service or AI receptionist. The right choice depends on your call volume and budget.
An AI voice answers calls after hours, on weekends, and while you are on the other line. It takes messages, answers common questions, and collects a preferred time. You confirm the appointment. Callers are talking to an AI. Google Calendar is not synced. A missed call does not send an automatic text. The price is the Full Package price published on the Goldenhour homepage. No contract, cancel anytime.